Privacy policy

Privacy Policy

Last updated: 3 February 2026

SW2 Creative (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly and transparently. This Privacy Policy explains how we collect, use and store personal information when you visit our website or contact us.

Who we are

SW2 Creative is a London-based bag studio.
Website: www.sw2creative.com
Email: admin@sw2creative.com

We act as the data controller for the personal information you provide to us.

What information we collect

We may collect the following information when you use our website or contact us:

  • Your name
  • Company or organisation name
  • Email address
  • Telephone number
  • Project or enquiry details you choose to share
  • Billing and delivery details (where relevant to an order)
  • Website usage data via cookies (see below)

We only collect information that is necessary to respond to enquiries, provide quotes, manage orders, or run our business effectively.

How we use your information

We use your information to:

  • Respond to enquiries and project requests
  • Prepare quotes and manage orders
  • Communicate with you about your project
  • Improve our website and services
  • Meet legal, accounting or regulatory requirements

We do not sell, rent or trade your personal data to third parties.

Legal basis for processing

We process personal data on the basis of:

  • Legitimate interest (to respond to enquiries and operate our business)
  • Contractual necessity (to fulfil orders or agreements)
  • Legal obligation (for accounting or compliance purposes)

Sharing your information

We only share your information where necessary, for example with:

  • Printers, manufacturers or freight partners involved in fulfilling an agreed order
  • Professional advisers (such as accountants) where required by law

Any third parties we work with are required to handle your data securely and lawfully.

Data storage and security

Your information is stored securely using reputable service providers (including Shopify and email services). We take reasonable steps to protect your data from unauthorised access, loss or misuse.

We keep personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by law.

Cookies

Our website uses cookies to improve functionality and understand how visitors use the site. Cookies help us see which pages are visited and how the site is used, so we can improve it over time.

You can choose to disable cookies in your browser settings if you prefer.

Your rights

Under UK data protection law, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (where legally permitted)
  • Object to or restrict certain types of processing

To exercise these rights, please contact us at admin@sw2creative.com

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. The latest version will always be available on our website.

Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact:

SW2 Creative
Email: admin@sw2creative.com